As an entrepreneur and new business owner, you need to devote yourself first to getting your product or service ready to sell -- and then quickly making money. But, along the way, you also need to decide: Should you think about hiring someone to do your marketing right away, or wait to see how business goes?

　　作為一名企業(yè)家和創(chuàng)業(yè)者，你要竭盡全力設計自己的產(chǎn)品和服務，才能有銷量，才能迅速賺錢。但是，同時你也要做決定：你要考慮是否該雇用別人來幫你做營銷，還是等待生意自己的發(fā)展態(tài)勢。

　　We asked a network of Princeton alumni entrepreneurs when they themselves started to focus on marketing their business, and not just selling. Here, they told us, is they found their marketing talent.

　　我們咨詢了普林斯頓大學的校友企業(yè)家，想知道他們從什么時候開始專注于市場營銷，，而不僅僅是銷售。他們告訴我們要發(fā)現(xiàn)自己的營銷天賦。

　　They are the marketing talent!

　　他們簡直就是營銷天才啊!

　　Two of the alums said that they are the marketing talent for their organizations. Robin Resch of the Robin Resch Studio, pointed out, “I am a one-woman show, so my skills stand out and are always developing.” Harriet Donnelly of e5marketing, which provides marketing support for a Princeton entrepreneur, noted that, “We are the marketing talent. New people are brought in on project work at first and offered a job if they fit in with everyone else and care about the work they produce.”

　　兩位校友企業(yè)家分別是自己公司的營銷人才。羅賓·雷希(Robin Resch)建立了以自己名字命名的工作室，她說：“這就是我自己的舞臺秀，我的技能總有用武之地，同時也能得到發(fā)展進步。”e5營銷公司的哈麗特·唐納利(Harriet Donnelly)為另一位校友企業(yè)家提供市場營銷幫助。她說：“我們是一個營銷人才組織，首先為新項目招納新人，只要他與大家各方面都很融洽，并且工作認真，就會為他提供工作機會”。

　　Networking

　　人際關系網(wǎng)

　　Many shared their belief that networking is a great source of marketing talent, and that networking sources might range from local universities to contacts provided by the Enterprise Development Corporation (EDC), a nonprofit advisory and support group for entrepreneurs. As a business school professor, I also encourage my students to take on marketing projects for local startups. That provides them a means of putting their new skills to use and at the same time helping a new entrepreneur. We encourage our colleagues to rely on their trust networks, meaning people who are already trusted colleagues, to offer advice and help.

　　很多人相信人際關系網(wǎng)是發(fā)現(xiàn)營銷人才的一大源泉，包括本地大學和企業(yè)發(fā)展有限公司(EDC)提供的聯(lián)系人。企業(yè)發(fā)展有限公司是一個非盈利機構，專門為企業(yè)家提供支持。作為商學院的一名教授，我也經(jīng)常鼓勵我的學生參與一些新企業(yè)的市場營銷活動。這樣既能幫助他們實踐自己學到的既能，反過來也可以幫助新興企業(yè)發(fā)展。我們鼓勵同事建立自己可信任的人際網(wǎng)絡(當然也意味著這些人信任我們的同事)，來提供咨詢和幫助。

　　Recruit talented, trustworthy friends

　　招賢納士

　　One entrepreneur, Maximilian Huc of GoJobio, noted that his marketing talent is, simply . . a friend. “I was lucky enough to having a friend hop on board who is the "marketing talent," and I honestly don"t know what I would have done to fill his position if he had not,” Huc told us. Clearly, it pays to have talented friends that you can trust.

　　GoJobio公司的老板馬克西米蘭(Maximilian Huc)提到公司的營銷人才是自己的朋友。他告訴我們，“有一個朋友能跟自己同舟共濟，真是太幸運了，而且他正好又是位營銷人才，要不然真不知道該給他安排什么工作崗位”。顯然，擁有自己信任的“天才朋友”簡直賺到了!

　　All of the above

　　以上全部都很重要

　　Finally, one alum entrepreneur, Austin Lewis Hollimon, of Commit Youth, said that a co-founder of his had the requisite marketing talent, and that they then continued to use their networks to expand their marketing capabilities. “Marketing talent is something we"re always looking to expand upon. Fortunately, we have a co-founder with experience in marketing for the Philadelphia "76ers," Hollimon said. "Based upon his contacts and our connection to a Princeton alumna,Maisha Walker, we are consistently in contact with leaders in the marketing industry, and we use their advice to help us grow.”

　　最后還有一位明礬企業(yè)家奧斯汀·路易斯(Austin Lewis Hollimon)，他創(chuàng)立了青年部落這個公司，說自己的合伙人正好具備市場營銷才能，他們聯(lián)手繼續(xù)擴大自己的市場營銷實力。奧斯汀說，“我們一直在尋找這種具備這種才能的人，很幸運，一位合伙人恰巧是這樣一位人才，他在費城一家名為‘76ers’的公司提供市場營銷服務?；谒穆?lián)絡人以及一位普林斯頓校友麥莎·沃克的幫助，我們與營銷業(yè)的企業(yè)龍頭保持一致的步伐，借助他們的建議幫助我們發(fā)展”。

　　The lesson? Marketing talent is all around you. When you are ready to take that next step, you’ll know where to find it!

　　還問課程在哪里?營銷人才就在你周圍，只要你準備好進入下一步工作，你就會知道如何尋找他們。